Startup to Success

There’s no pre-defined success story, recipe or formula to follow in any business, and definitely not in ecommerce. The playing field is as wide as your imagination and you can be either successful, survive or die out. But that’s really up to how you have planned out your business… yes, you need to plan – going with the flow isn’t for startups.

So as promised in my last post, here are some of the tips I had shared in my presentation at The Nest I/O here in Karachi, Pakistan. Continue reading Startup to Success

The Promise of Ecommerce in Pakistan

Businesses go where people go, and right now it’s online, mobile and eventually on wearables. Globally a large population shops on the go, and increasingly look for ways to know more before they spend, and how quickly they can be delivered, at the most acceptable price. But more importantly, it’s an experience that sets your business and the rest apart.

Hence the subject of my talk recent at The Nest I/O, a technology incubation house in Karachi, Pakistan. I was invited to speak to them given my experience and understanding of ecommerce, and surprisingly most of the incubated businesses at the venue are developing ecommerce related products. Continue reading The Promise of Ecommerce in Pakistan

Job Hunting through Marketing Tactics

I’ve come across a number of people who come to the UAE for job hunting… usually it is their first time round and they expect too much, or perhaps they are desperate and want to get in somewhere.

One thing is for sure, the market currently does have the capacity to take in more people but it doesn’t stay the same all the time. It’s always useful to stay aware of what’s going on and to understand if you are what the market is looking for. Continue reading Job Hunting through Marketing Tactics

Help comes from unexpected places

Yesterday my father and I were visiting Al Ghail, a freezone industrial area of Dhaid City. This is an industrial freezone at the start of Ras Al Khaimah. Needed some product samples so we traveled across these cities. Apparently the directions weren’t clear enough, and despite calling the person multiple times, till the end we didn’t get a clear landmark we could refer to. Continue reading Help comes from unexpected places